our services
content marketing
Good content marketing is like having an employee who is working 24/7 to support your business. Through videos, websites, sell sheets, social media, and many other channels, your business can be hard at work, even when you are not.
brainstorming and ideation
In the creative age, an idea is as good as gold. Our team helps to facilitate brainstorms to get the highest quality and quantity of useful ideas for our clients. Whether it’s a product, a campaign, an event, or anything in between, we can help to make it memorable.
copywriting
Writing takes a lot of time and energy, especially when you are trying to express a complex or nuanced idea. Our team works tirelessly to create flawless technical documents, intriguing social media posts, and snappy ad copy. Whatever you want to say, we can help you to say it well.
example work
the essence of strategy is choosing what not to do - michael porter
example.
project: develop and execute a content marketing strategy for your business
goal: give your brand 24/7, always on presence
what this means: your business will be working for you even when you’re asleep
what we do:
we work side by side with you to identify what message you want to send into the marketplace about your business, product, etc.
we refine the message and come up with multiple formats in which to express it
we identify the channels we plan to use to distribute content (e.g. email, social media, website, etc.)
we write, shoot, or create the content that best delivers your message
we upload to the predefined channels
we track campaign performance
we make adjustments to future campaigns based on the learnings from the data
01 content marketing strategy and execution
look for what you notice that no one else sees. - rick rubin
02 brainstorming
example.
project: conducting a brainstorm with a company
what this means: we work alongside our clients to dive into a problem and emerge with a fresh crop of ideas to help solve it
what we do:
we identify the desired outcome of the brainstorm - a product, a name, a brand, an event, a service, a process
we clearly define the problems and obstacles standing in the way of this outcome
we aid participants in preparation for the brainstorm - providing them with resources, tasks, and a creative brief
we conduct the brainstorm with the entire team present - either strictly facilitating or participating based on client request
we collect and organize responses from participants into relevant categories
we aid in combining, shaping, altering, and choosing which ideas make the final cut
we follow up with all participants with a summary of the decision as a thank you for their help
style means the right word. the rest matters little. - jules renard
03 copywriting
example.
project: technical writing
what this means: whether it’s a website, a sell sheet, a brochure, or an educational course - we take complex ideas and boil them down into a simple, digestible format
what we do:
we define the goal of the campaign or the individual piece
we work together with the client to get all relevant information and interview a technical source
we create comparisons, analogies, and concepts to boil down complex subject matter
we write the piece to client specifications regarding length, format, and tone
we edit with and on behalf of the client
